Chocolate Piñata Campaign

Uncle Julio’s Chocolate Piñata is revolutionizing the world of dessert, and with good reason. This beautiful ball of chocolate is stuffed with fresh fruit, handmade churros, and is complemented with house made sauces and whipped cream, it’s also a dessert you hit with a mallet. To introduce the Chocolate Piñata to the world, we developed an integrated campaign consisting of a TV spot, microsite, and promotion. The TV spot highlights the ingredients and handcrafted nature of the product. The microsite tells the story of the Chocolate Piñata, how it came to be, and houses both the video and the Smash & Win Contest. The Smash & Win Contest was created to take advantage of the viral nature of the product, asking users to upload videos of themselves smashing their piñata, as well as choosing their smash style. Needless to say, the Chocolate Piñata has quickly become a smash hit, pun intended.