Air Tools Launch

PROTO wasn't just launching a new lineup of air tools, it was setting a new industry standard for breakaway torque. Talk about announcing your presence with authority. For this launch, we created an integrated campaign that included print and digital ads, a product video, social campaign, and a landing page. Each highlighted the industry-leading breakaway torque, as well as PROTO-mainstays in durability and safety. And because PROTO is not intended for a general construction/retail audience, we targeted the campaign towards industrial workers and buying managers.