Website Redesign

Myers, makers of the ProTrack Broadcast Management System, needed their site to be updated to reflect the progress their brand and software had been making. They serve a large market of commercial broadcasters, educational institutions, government channels, faith-based organizations, and more such as 98% of PBS stations, NHL Network, the Department of Justice's network, City University of New York. This meant that we had to communicate to many different potential customers, as well as their existing customer base who can add-on to their current systems. The site was designed to bring the user along a journey to learn about the product, news about the company, as well as customized strong calls-to-action depending on where the user was on the site.