Logitech Category Management

In an effort to accelerate the adoption of wireless keyboards and accessories in the Latin America Market, we worked with Logitech to reimagine how the category looks in-store. As the category leader, it was important for Logitech to maintain their leadership position by transforming the experience of shopping for wireless accessories. Through clear product benefit communication and vibrant visuals, we were able to help bring a logical organization to the product offering while showcasing the products for people to get a feel for them.