Times Square Advertising Campaign

We were tasked with extending McAfee’s print campaign to the “big screen” in Times Square and at 1200 Broadway. In keeping with the campaign drama of exposing peoples private information by showing it written on their faces, we made it come to life through motion graphics animation work. We also overlaid an SMS text program, so that anyone who saw the video could take the action of immediately texting to get a free download of McAfee Mobile Security. The brand garnered tens of millions of impressions in a few short weeks.