HOPE’s Website Re-Launch

The HOPE Company, makers of the Perfect line of cleaning products, were stuck with a website that was anything but perfect. After an intense brand immersion, we began building a site that would ladder up to the freshly established brand guidelines; mainly that HOPE’s was the cleaning brand that could deliver the best clean ever seen for those who were serious about cleaning. The new website features large, aspirational images, with each product given its own page to display product specifics, FAQs, tips, and retailer availability. As a whole, the site captures the imagination of the user who expects their cleaning products to deliver on their promises, and leave their house looking perfect.