Gift Card Mall Influencer Campaign

Think gift cards are an impersonal gift? If you said yes, you’re not alone. With the objective to change this mindset, we gathered a few of our favorite influential bloggers and created the Gift Card Mall influencer campaign. Leveraging our social campaign (“Giftervention”), we brought together a network of bloggers to create social content and DIY projects. Each project brought a personal touch to the gift of a gift card. In the end, our network garnered millions of impressions and had more than a few commenters state that they now saw gift cards in a whole new light.